De VakantieDiscounter is a Dutch online travel brand with a dodgy name offering holidays at a discount. Their website was great, but they struggled with the ‘don’t know ya, don’t trust ya’ phenomenon.
Luckily, their funky name said it all: cheap holidays. No need to talk about why they are better than other brands. Or why you need a holiday in the first place. We just had to make them famous.
De VakantieDiscounter | Idents
So we created a series of short, snappy idents. Little holiday snacks to spice up the ad break with a holiday break.
Results were staggering. Brand appreciation rose the more they aired these idents. And awareness skyrocketed. Needless to say, bookings were up massively.
AWARDS : BRONZE ADCN LAMP
Holiday Cartoon | 9 × 0:10
Holiday Cliché | 10 × 0:10
Tag-ons | 5 × 0:05
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Creatives and Directors: Philip&Hugo
Production: Francine van der Lee
DP: Tim Kerbosch
Post-production: Joost Gulien / Daniel Falkenhagen (The Compound)
Sound Design: Joost Gulien, Sharky
Coloring: De Grot
Client: Hans van Hoffen, Thijs Keukenmeester