Ellen MacArthur Foundation | The Jeans Redesign
The fashion industry is the second largest polluter in the world just after the oil industry. But it shouldn’t need to be like that.
The Ellen MacArthur Foundation was on a mission to change fashion for the better, starting with the worlds number 1 fashion item: jeans.
If we could make jeans in a circular way, in would be a big step forward to change the industry.
Together with 50 top brands in the space they embarked on a project to create the jeans of the future: The Jeans Redesign.
We created a short docu about The Jeans Redesign to launch the project and showcase that jeans still posses the pioneering spirit to change the world from the inside out.
The Jeans Redesign | 5:18
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Creatives and Directors: Philip&Hugo
Production: Bo Polak
Editor: Will Judge
Animation: Joost Gulien
Sound mixing: Sharky
Client: Rose Ely & Emily Scadgell (EMF)