Hi-Tec | Liquid Mountaineering
‘My dad used to have a pair of those.’ That was the problem of outdoor shoe brand Hi-Tec in a nutshell. Our honourable brief: Make Us Famous.
Nuf said. Those boots weren’t great looking. But boy - they were water repellant. As in… super water repellant.
You could step on water. Like Jesus. If you’d run fast. In a curve. Like a sewing machine.
Our classic viral went viral all over the world. Gathering millions of eyeballs. Becoming a cult phenomenon. And got an entire new generation stoked about an obsolete outdoor shoe brand.
AWARDS : BRONZE CANNES LION | GOLD ADCN LAMP
Hi-Tec | Liquid Mountaineering
Case Study
MythBusters
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Creative: Philip&Hugo
Director: Willem Gerritsen
Production: Czar
DP: Koen Stroeven
Client: Frank van Wezel