ABN AMRO | SHERIDA SPITSE
ABN AMRO bank has long supported women in sport, the arts and business.
In doing so, the bank aims to remove barriers and give visibility to role models. To reinforce this idea, we made a tribute to top football star Sherida Spitse, commissioned by the agency ACE.
Once she had no more than two kicks on her feet and one dream in front of her eyes. Like no other, Sherida Spitse knows what it means to realise her dreams. Figurehead of Dutch women's football. Fight, struggle, never give up, always keep going. That is what Sherida stands for. And that makes her a role model not only for women who want to reach the top in sport, but for all women and young girls with a dream.
Roxeanne Hazes pays tribute to Spitse's conviction with the song 'Because you see me'. A song that inspires the new generation of girls to pursue their own goals with determination.
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Client: ABN AMRO
Astrid Witteveen
Laurette Siezen
Marco Moers
Arthur van SeggelenAgency: ACE
Executive Creative Director: Rogier de Bruin
Creatives: Philip&Hugo
Agency Producer: Marga Bierema
Account: Machteld van Woensel Kooy, Mirelle Schelvis, Dorien van Soelen
Strategy director: Amber HaankProduction Company: 100%
Director: Camille Boumans
D.O.P: Tibor Dingelstad
Executive Producer: Aemilia van LentMusic
Artist/Songwriter: Roxeanne Hazes
Music Supervision: Ambassadors Berlin, Rachel Tauwnaar