Heineken | The Voyage
Are you a traveller or a tourist? When you venture out into the unknown, that’s when your inner legend comes out. (Or so you hope.)
We created the next instalment of the famous Heineken Legends campaign, about being a legend while travelling. Shot during 7 nights in the heart of Jaipur, India, the ad transcends into the magical and mystical side of the brand.
And while the Dutch pride themselves in being ‘gewoon’ (ordinary), this film elevated the brand towards the global stage and showed that extraordinary is the stuff of Legends.
The Voyage | 2:00
Social Films
Wise man | 0:33
Spinning dancers | 0:41
-
Agency: Wieden+Kennedy Amsterdam
Creatives: Philip&Hugo
ECD: Mark Bernath, Eric Quennoy
Director: Fredrik Bond
Production: Sonny London
Client: Sandrine Huijgen